In an era where digital revolution is taking place, online presence of any business is indispensable as it the very survival and growth depends on it. Digital marketing makes you easily accessible to the client as anyone can search you anywhere in the world without coming to you physically. Digital marketing is the most cost-effective solution to standout in the market, which in turn increases the ROI in ever-competitive market of Dubai. Using right tools and social media platforms keeping in view market segmentation takes you to the right target audience. For customer’s, it is very convenient to chase the right supplier for their needs and wants. Social media has transformed the world we live in due to its global reach. Using social media for digital marketing not only establishes goodwill of the business but also annul the effect of aging of the brands. Search Engine optimization and PPC brings more relevant buyers to you.